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Web Traffic

web site promotion - search engine placement

Web site promotion. 

What is the best and most effective way to promote an Internet web site? You years, the debate has centered on banner ads vs. top Internet search engine placement. In 2000 the first studies on the issue, indicated that the effectiveness of banner ads had diminished greatly. 

Even with size changes and improved designs both the popularity and effectiveness of Internet banner advertising, to say nothing of the cost per thousand exposures has dramatically declined.

The NPD study cited below confirms this fact, while showing that top Internet search engines are the most effective way to drive targeted traffic to web sites.

Search listings beat banner ads!

A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top -- especially the first three positions.
 

web site promotion - search engine placement, Search Listings outperform banner and tile advertisements 2 to 1.
Search listings overwhelmingly outperformed banner ads and tiles on all measures, including:
 
  •  
Aided and unaided awareness
  •  
Likelihood to click-on
  •  
Overall opinion

 

web site promotion - search engine placement


 

Search listings rank significantly higher in likelihood to read or click.
 
web site promotion - search engine placement


 

Search listings are more favorable than banner ads or tiles.
 
web site promotion - search engine placement


 

web site promotion - search engine placement
Consumers are 5 times more likely to purchase your products after seeing search listings versus banners
 
web site promotion - search engine placement

Is your Internet web site achieving the goals you had originally envisioned?

Is your web site found within the first three pages of a keyword search?

Web site designers are NOT web site positioning specialists!

#1 most successful method for promoting a Web site: Search Engine Positioning. - websitetrafficbuilders

Review our GUARANTEED Internet search engine TOP Placement Programs!

Review recent Georgia Tech Internet web site study

Request our FREE business web site placement report . . . CLICK HERE!

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