web site promotion - search engine placementSearch Engine Optimization Features - websitetrafficbuilders The Human Factor Directory search-engine tools are another story altogether. With directories, your submittals are reviewed, accepted, and indexed by an actual human being, so the approval and ranking process may not be so simple. Yahoo!, the Internet's largest and most popular directory, requires you to find the exact category page your site belongs in, and then you must look for the Suggest A Site link at the bottom of the page. More and more search tools are turning into human-approved directories that are less likely to be "fooled" by website manipulation. That is why it's important to have your website be as relevant and as informative about the topic or category to which you are submitting as possible. Submission Tools and Shortcuts There are many free tools out there on the Web that you can use to submit your URL to multiple search engines at one time, some at no cost, others for a fee. A few free services include SiteOwner and Add-Me. One negative aspect about these tools is that there is no visible verification that your site was actually submitted. This is why the best way to still have proof positive that your website was submitted is to have it done manually. After a couple of weeks or so try searching for your site on the engines that you submitted to, first by using your company's name to see if it shows up at all, then by using your keywords. Keep an active log of your site's ranking every month to track its status and to know whether or not your site rose in its standings or fell. Let us examine your web site's potential! The vast majority of web site designers, do just that . . . design good sites. Often they do little, if any, real url promotion (usually just submission and basic meta tags).
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