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Web Traffic

Search Engines May Not Like Your Web Site

By Bob Schwartz, CRS, GRI co-owner of   http://www.websitetrafficbuilders.com Copyright 2001 Promotions Unlimited

Major Internet studies have shown that placement of your site within the first three pages of returned search engine results is the real key to huge website traffic. In a study released by ActivMedia Research in September1999, Internet Search Engine Positioning was ranked as the #1 website promotional method used by eCommerce sites.

Below are the results of another study that appeared in the April 2000 issue of Target Marketing Magazine:

"Top Ways Websites are Discovered"

  • Banner ads: 1%
  • Targeted email: 1.2%
  • TV spots: 1.4%
  • "By accident": 2.1%
  • Magazine ads: 4.4%
  • Word-of-mouth: 20%
  • Random Surfing: 20%
  • Search Engines: 46%

These and other studies confirm the power of good search engine ranking. However, just submitting your site to search engines is not enough to insure you a good ranking. In this regard, keep in mind, that most site designers are not proficient at search engine keyword placement.

Unlike a yellow pages listing, search engine rankings are not alphabetical. Many ranking criteria are taken into consideration by the various engines and the criteria is constantly changing.

The key to achieving good search engine ranking is content! Yes, content is king! By good content, I'm referring to valuable, informative information your web visitors can really use. Examples of good content would be: current local area real estate trends, updated interest rates, new loan programs, and a good cross-section (with pictures) of available properties.

Next, is overall site design. The two main cirtia here are a professional appearance and ease of navigation.

The final factor one must consider is to make the site search-engine friendly. Here, the proper use of Meta tags, keyword tags, description tags, page title and keyword density can have a dramatic affect on your search-engine keyword rankings.. This is perhaps the most complicated area of site design to contend with. 

My suggestion here, besides reading current opinions, if you want to win the search engine placement/traffic race, you should consider hiring an Internet search engine placement firm that specializes in achieving top search engine positions. Only consider a firm that guarantees top placement for the keywords that you specify.

Current opinion on real estate sites indicates that it takes thousands of web site hits to translate into an actual sale. Top search engine placement equates to high site traffic. Every site owner hopes to be on page one of the search engine keyword results; if you want to excel here, a professional site placement firm is mandatory.

An excellent cost effective alternative is WebPosition Gold™ 

Some people reported that they would spend close to 30 hours a week checking and improving their search positions. With WebPosition Gold you no longer need to invest countless hours to gain a competitive advantage!

WebPosition Gold is the first and only product to combine all the following features designed to launch your Web site to the top of the search engine results.

  1. Generates HTML pages designed to rank near the top of the search results.

  2. Analyzes your existing Web pages and gives plain-English advice on how to improve them.

  3. Includes a simple, built-in HTML editor for fast and easy changes.

  4. Assists in uploading your new and changed pages.

  5. Submits your pages to the major search engines automatically.

  6. Reports your positions on each search engine for each keyword you are targeting.

  7. Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.

  8. And much, much more!  

A top 10 ranking in a major search engine like Infoseek, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising that is both FREE, and effective! 

See why this program has gained the reputation as the leader in the Internet search engine placement arena.

Bob is a Certified Residential Specialist, associate broker with Century 21 Award in San Diego Ca. & co-owner of http://www.websitetrafficbuilders.com.  Internet web site placement specialists and distributors of Epson compatible inkjet cartridges. Bob can be contacted at: seo711@gmail.com       Copyright 2001 Promotions Unlimited

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web site promotion -search engine placement

web site promotion -search engine placement