Google ad revenue to surpass UK TV’

Google is about to overtake the UK’s main commercial TV channels in the race for advertising revenue, a study says. It found that the US internet search giant’s 2006 UK revenues are expected to surpass Channel Four’s predicted £800m ($1.5bn) returns. Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.                      seo