SEO – Search Engine Optimization
There’s epic confusion about what is working in SEO on Google right
now. After all the crazy updates (PANDA, PENGUIN, EMDs and more)
SEOs are LITERALLY going out of business because they’re still
stuck on old tactics
People are stuck on trying to fix their old methods, when really
Google has evolved so much that just throwing a bunch of spam links
at a site no longer work. And for good reason.
Before 2011, ranking a website was a pretty simple process… It
was like the Gold Rush of the Wild West…
Google has more information than ever before and some of the old
tactics by all of us need to be changed… we need to adapt, plain
and simple. You *must* hit several factors if you want to start
competing effectively.
So many people nowadays are saying that links aren’t important.
That couldn’t be further from the truth. There are too many
Gurus not teaching from experience, but teaching from confusing and
sometimes untruthful information from Google.
Links are STILL very effective… BUT you need to hit the other
signals, and build the right links.
For effective Search Engine Optimization today, one must be a step ahead of what Google is
looking for and seeing the big picture.
Search Engine Optimization requires one to know the Critical Ranking Signals
to keep your website traffic (and web profits!) flowing,
through Panda, Penguin, and whatever’s next…
Google’s “New Economy” isn’t as much about ONLY
Keywords and Backlinks anymore, but also social media!
Links and Keywords still play their big part of course… it’s
just not the only important factor as it once was.
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