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August 18, 2010


#1 Google Ranking Factor

by oakhead112

Google pagerank

The number 1 factor, that Google uses to position your site is PR – Page Rank! Probably most of you know what Page Rank is and how important this is, but for people that do not know this, let me explain a bit.

Page rank is an indicator of how many back links a site has and of which quality those back links are. It is like link popularity but a bit extended. Google uses complex formulas to calculate page ranks of sites. however how they calculate this is not important right now.

What is important to know are the following points:

1. You can have the best keyword targeted web site, totally optimized, but if you have a PR0 then a web site with PR1 or PR2 will be positioned higher then yours, even if their web site is not optimized for that particular keyword.
2. You need back links to increase your page rank; the more sites link to yours, the more your page rank will increase.
3. Sites with higher page ranks will add more page rank to your page rank then sites with a lower page rank; so you better have 3 sites link to you with PR7 then 25 with PR0
4. It is better to have one way links, web sites link to you and you do NOT link to them, then two or three way link exchanges (you link to a site and they link back). Because when you link to another site, you give a bit away of your page rank (it is like pouring in each other s cup some PR). One way links really boost up your Page Rank!
5. The more related your web site is with the site that links to you the more Page Rank you get
6. The higher your page rank the higher you will be positioned in Google.

That is in short how page rank works and not only Google uses it, most well known search engines use this kind of rating.

Page Rank; how popular is your web site by other web sites (link to you) and how popular are those web sites

So if you target a given keyword or string (2 or more keywords) and you get a Page rank of lets say PR6, you probably end up on page 1 for Google search results if not even the number 1 position (off course the more competition for a keyword the harder it will to get number 1.

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5 Comments Post a comment
  1. Bill Gassett
    Jan 11 2011

    Where did you come up with this information? It is completely FALSE! Page rank is one of the least important factors when ranking a page. There are many pr zero pages that will out rank a higher pr ranked page.

  2. SEO Tips
    Jan 18 2011

    Bill, Thanks for your comment. Needless to say I believe you are way off base. Do you have a better tool that the general public could use to easily get an idea of web/page quailty?
    Here is what Wikipedia has to say:

    The Google Toolbar’s PageRank feature displays a visited page’s PageRank as a whole number between 0 and 10. The most popular websites have a PageRank of 10. The least have a PageRank of 0. Google has not disclosed the precise method for determining a Toolbar PageRank value. The displayed value is not the actual value Google uses so it is only a rough guide. ‘Toolbar’ PageRank is different from Google PageRank because the PageRank displayed in the toolbar is not 100% reflective of the way Google judges the value of a website.

    PageRank measures number of sites which link to particular page.[19] The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. Other factors are also part of the algorithm such as the size of a page, the number of changes and its up-to-dateness, the key texts in headlines and the words of hyperlinked anchor texts.[8]

    The Google Toolbar’s PageRank is updated 2 times a year, so often shows out of date values. It was last updated on 3 April 2010.[20]

  3. Shari Bea
    May 4 2012

    Where do you check on how a web site is ranked? Nice article

  4. Julie H
    Jun 18 2012

    I have been checking out some of my competition and one who only has 4 back links is higher than one that has 68 and one that has 113? I only have 4 back links but still seem to get on page 1 of google for various searches?? I haven’t had my site SEO’d so I’m not sure how this is happening??

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